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Latest revision as of 22:09, 28 February 2026

Citadel, a specialist electronic advertising and marketing company, announces an expanded search engine optimization solution for plastic surgeons, focusing on online exposure, patient engagement, and method development. In her previous duty as VP of Biddable Media Daga focused on the advertising and marketing of health and wellness & wellness brands via all lifecycle stages: starting from clinical trial recruitment campaigns, via the pre-launch market-shaping, launch and advertising phase, ending with patent expiration and advertising sunsetting.

A 25-year veteran in the medical care advertising and marketing area, Tracey started her occupation as an agency account person for a range of pharma brands and later headed the advertising effort to introduce a first-of-its kind site in the eyewear and eyecare area.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental differentiation in the sector. She believes Underscore is the model for just how media and marketing agencies should, and will, evolve in the future.

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