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Latest revision as of 23:28, 5 April 2026

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It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a basic differentiation in the market. She believes Underscore is the version for how media and advertising and marketing firms should, and will, develop in the future.

While at Underscore, she spent 3 years educating Internet search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they determined just how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail acquisition.