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Citadel, a doctor electronic marketing company, announces an expanded SEO solution for plastic surgeons, concentrating on online exposure, person interaction, and practice growth. Lauren's focus on ROI and enthusiasm for finding the vital details that transform projects from excellent to wonderful include establishing a grand scale multivariate test structure using fractional factorial evaluation for comprehending ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating a forecast strategy for forecasting ROI before media investment.

A 25-year expert in the healthcare Fortress Surgeon Digital Marketing and advertising room, Tracey began her career as an agency account person for a variety of pharma brand names and later on headed the advertising initiative to launch a first-of-its kind site in the eyeglasses and eyecare space.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a basic differentiation in the industry. She thinks Underscore is the design for just how media and advertising firms should, and will, progress in the future.

While at Underscore, she spent three years teaching Online search engine Marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years back, when they determined just how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.