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Fortress Surgeon Digital Marketing, a doctor electronic advertising and marketing company, announces an increased search engine optimization service for cosmetic surgeons, concentrating on online exposure, patient engagement, and method growth. Lauren's concentrate on ROI and enthusiasm for discovering the important information that transform campaigns from good to excellent include creating a grand range multivariate examination framework using fractional factorial evaluation for understanding ROI possibility in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing a forecast strategy for predicting ROI before media investment.

A 25-year expert in the health care advertising and marketing room, Tracey started her career as an agency account person for a selection of pharma brands and later on led the advertising and marketing effort to release a first-of-its kind portal in the glasses and eyecare room.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a basic differentiation in the industry. She believes Underscore is the version for how media and marketing companies should, and will, develop in the future.

While at Underscore, she spent three years educating Search Engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years back, when they figured out just how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.