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Fortress Surgeon Digital Marketing, a surgeon electronic marketing company, introduces an expanded search engine optimization solution for cosmetic surgeons, focusing on on-line presence, person interaction, and practice development. Lauren's concentrate on ROI and passion for discovering the essential details that transform projects from good to excellent consist of developing a grand range multivariate examination framework utilizing fractional factorial evaluation for recognizing ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing an estimate method for predicting ROI prior to media financial investment.

A 25-year veteran in the medical care advertising and marketing room, Tracey began her profession as a firm account individual for a selection of pharma brands and later led the advertising initiative to release a first-of-its kind site in the eyewear and eyecare space.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, an essential distinction in the market. She believes Underscore is the model for just how media and advertising companies should, and will, progress in the future.

While at Underscore, she spent 3 years showing Internet search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they identified just how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.