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Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising company, introduces an increased SEO service for cosmetic surgeons, focusing on online presence, patient interaction, and technique growth. In her previous duty as VP of Biddable Media Daga focused on the advertising of health & wellness brand names with all lifecycle phases: starting from scientific trial recruitment campaigns, with the pre-launch market-shaping, launch and promotional stage, ending with patent expiry and advertising and marketing sunsetting.

A 25-year professional in the health care marketing and advertising space, Tracey started her profession as a company account individual for an array of pharma brands and later on pioneered the marketing initiative to launch a first-of-its kind website in the eyeglasses and eyecare area.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental differentiation in the industry. She believes Underscore is the version for just how media and advertising agencies should, and will, develop in the future.

While at Underscore, she spent 3 years showing Internet search engine Marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they identified how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.