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Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing firm, announces an expanded SEO service for cosmetic surgeons, focusing on on-line presence, person interaction, and technique growth. Lauren's concentrate on ROI and passion for finding the vital information that transform projects from excellent to excellent include developing a grand scale multivariate test framework utilizing fractional factorial analysis for comprehending ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a projection approach for forecasting ROI before media investment.

A 25-year expert in the healthcare advertising and marketing room, Tracey began her profession as an agency account individual for a variety of pharma brand names and later led the marketing initiative to release a first-of-its kind website in the eyewear and eyecare room.

It was these very early tests that drove Underscore's focus on data driven programs and ROI dimension, a basic differentiation in the sector. She believes Underscore is the version for exactly how media and marketing firms should, and will, develop in the future.

While at Underscore, she spent 3 years instructing Internet search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they determined how to map Nielsen data to Yahoo's target market base and show out ROI from digital media to retail acquisition.