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Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing agency, announces an expanded SEO solution for cosmetic surgeons, concentrating on online presence, client engagement, and method development. Lauren's focus on ROI and enthusiasm for discovering the vital information that transform campaigns from great to great consist of developing a grand scale multivariate test structure using fractional factorial evaluation for recognizing ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living profile, and creating an estimate approach for forecasting ROI before media investment.

A 25-year expert in the health care advertising and marketing space, Tracey started her profession as a company account individual for a variety of pharma brand names and later on spearheaded the advertising effort to launch a first-of-its kind site in the glasses and eyecare area.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental distinction in the market. She believes Underscore is the model for just how media and advertising firms should, and will, develop in the future.

While at Underscore, she invested three years instructing Search Engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they determined how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail acquisition.