Digital Advertising Solutions

Fortress Surgeon Digital Marketing, a cosmetic surgeon digital marketing agency, announces an expanded search engine optimization solution for cosmetic surgeons, concentrating on on-line presence, individual interaction, and technique development. In her previous function as VP of Biddable Media Daga concentrated on the advertising and marketing of health & health brands via all lifecycle phases: beginning with scientific test recruitment campaigns, with the pre-launch market-shaping, launch and advertising stage, ending with patent expiration and advertising and marketing sunsetting.

A 25-year veteran in the medical care advertising and marketing space, Tracey began her career as an agency account person for a selection of pharma brands and later led the marketing initiative to introduce a first-of-its kind site in the eyewear and eyecare area.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental differentiation in the industry. She believes Underscore is the model for just how media and advertising and marketing agencies should, and will, progress in the future.

While at Underscore, she spent 3 years showing Internet search engine Advertising at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they found out how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail acquisition.