Digital Advertising Providers
Citadel, a Fortress Surgeon Digital Marketing digital marketing company, introduces a broadened search engine optimization solution for cosmetic surgeons, concentrating on online visibility, individual involvement, and method growth. In her previous role as VP of Biddable Media Daga specialized in the advertising of wellness & health brands through all lifecycle phases: beginning with medical trial employment projects, through the pre-launch market-shaping, launch and advertising stage, ending with patent expiry and marketing sunsetting.
A 25-year professional in the health care marketing and advertising space, Tracey began her profession as a firm account person for a range of pharma brands and later on led the marketing effort to launch a first-of-its kind portal in the eyewear and eyecare room.
It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, a fundamental differentiation in the market. She believes Underscore is the design for how media and marketing agencies should, and will, progress in the future.
While at Underscore, she spent 3 years teaching Internet search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they figured out just how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.