Outbound Telemarketing

Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing firm, announces an increased search engine optimization solution for cosmetic surgeons, concentrating on on-line visibility, patient involvement, and practice development. Lauren's concentrate on ROI and interest for finding the vital details that transform campaigns from good to wonderful consist of establishing a grand scale multivariate test structure making use of fractional factorial evaluation for recognizing ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating a projection method for anticipating ROI prior to media investment.

A 25-year professional in the medical care marketing and advertising space, Tracey began her job as an agency account individual for a selection of pharma brand names and later led the advertising and marketing effort to release a first-of-its kind site in the eyeglasses and eyecare room.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, an essential differentiation in the sector. She thinks Underscore is the model for just how media and advertising and marketing firms should, and will, advance in the future.

While at Underscore, she invested three years educating Search Engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they found out just how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail acquisition.