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Fortress Surgeon Digital Marketing, a doctor digital advertising company, introduces an increased search engine optimization service for plastic surgeons, focusing on online visibility, individual interaction, and method development. In her previous role as VP of Biddable Media Daga focused on the marketing of wellness & wellness brand names via all lifecycle phases: beginning with professional test employment campaigns, with the pre-launch market-shaping, launch and marketing phase, finishing with patent expiry and advertising sunsetting.
A 25-year professional in the healthcare advertising and marketing space, Tracey began her job as a firm account individual for an array of pharma brand names and later headed the marketing initiative to release a first-of-its kind portal in the glasses and eyecare space.
It was these early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, an essential distinction in the industry. She believes Underscore is the design for exactly how media and advertising firms should, and will, develop in the future.
While at Underscore, she spent 3 years instructing Online search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they determined how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail purchase.