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Citadel, a doctor electronic advertising and marketing agency, introduces an increased search engine optimization service for plastic surgeons, focusing on on-line visibility, client interaction, and technique growth. In her previous duty as VP of Biddable Media Daga focused on the marketing of health & health brand names with all lifecycle phases: beginning with professional trial employment projects, with the pre-launch market-shaping, launch and promotional phase, finishing with license expiration and advertising sunsetting.

A 25-year professional in the medical care Fortress Surgeon Digital Marketing and advertising area, Tracey started her profession as an agency account person for a variety of pharma brand names and later spearheaded the advertising and marketing effort to release a first-of-its kind portal in the eyewear and eyecare room.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a basic distinction in the sector. She believes Underscore is the design for exactly how media and advertising companies should, and will, evolve in the future.

While at Underscore, she invested three years teaching Search Engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they found out exactly how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail purchase.