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Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing agency, introduces an expanded SEO service for cosmetic surgeons, concentrating on on-line visibility, individual involvement, and practice development. In her previous role as VP of Biddable Media Daga concentrated on the advertising of wellness & wellness brand names through all lifecycle stages: starting from professional trial recruitment projects, through the pre-launch market-shaping, launch and promotional phase, finishing with patent expiration and advertising and marketing sunsetting.

A 25-year veteran in the health care marketing and advertising area, Tracey started her job as a firm account individual for a variety of pharma brand names and later headed the advertising initiative to introduce a first-of-its kind site in the glasses and eyecare room.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the sector. She thinks Underscore is the model for just how media and marketing firms should, and will, develop in the future.

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