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Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising agency, reveals a broadened search engine optimization service for cosmetic surgeons, focusing on online presence, individual interaction, and method development. In her previous role as VP of Biddable Media Daga concentrated on the advertising of health & health brand names through all lifecycle stages: beginning with medical test recruitment projects, via the pre-launch market-shaping, launch and advertising stage, ending with patent expiry and advertising sunsetting.

A 25-year expert in the healthcare marketing and advertising area, Tracey began her job as an agency account individual for a selection of pharma brands and later pioneered the advertising and marketing effort to release a first-of-its kind site in the glasses and eyecare area.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, an essential differentiation in the sector. She believes Underscore is the design for exactly how media and advertising firms should, and will, advance in the future.

While at Underscore, she invested 3 years teaching Search Engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they identified how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail acquisition.