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Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing firm, announces an expanded SEO service for cosmetic surgeons, focusing on on-line presence, patient engagement, and method development. In her previous function as VP of Biddable Media Daga focused on the marketing of health and wellness & wellness brands with all lifecycle stages: starting from medical test employment projects, via the pre-launch market-shaping, launch and marketing stage, finishing with license expiry and marketing sunsetting.

A 25-year professional in the healthcare marketing and advertising room, Tracey started her career as a firm account individual for a selection of pharma brand names and later pioneered the marketing effort to release a first-of-its kind portal in the eyeglasses and eyecare space.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the sector. She believes Underscore is the model for just how media and advertising and marketing firms should, and will, advance in the future.

While at Underscore, she invested three years teaching Search Engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years earlier, when they found out just how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail acquisition.