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Citadel, a doctor digital advertising and marketing firm, introduces an increased search engine optimization solution for plastic surgeons, concentrating on on-line exposure, patient involvement, and method development. Lauren's concentrate on ROI and passion for finding the important details that change campaigns from excellent to fantastic consist of creating a grand scale multivariate test framework making use of fractional factorial analysis for understanding ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate method for anticipating ROI prior to media financial investment.

A 25-year professional in the medical care marketing and advertising space, Tracey started her occupation as a company account person for an array of pharma brand names and later on led the advertising initiative to launch a first-of-its kind portal in the eyewear and eyecare area.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the market. She believes Underscore is the version for how media and marketing agencies should, and will, advance in the future.

While at Underscore, she invested three years instructing Online search engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years ago, when they found out exactly how to map Nielsen information to Yahoo's target market base and prove out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.