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Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising company, introduces a broadened SEO service for cosmetic surgeons, concentrating on on-line visibility, individual interaction, and method development. In her previous function as VP of Biddable Media Daga concentrated on the advertising and marketing of health & wellness brand names with all lifecycle phases: starting from clinical test employment projects, through the pre-launch market-shaping, launch and advertising phase, ending with patent expiry and advertising sunsetting.

A 25-year veteran in the health care advertising and marketing space, Tracey began her career as a company account person for an array of pharma brand names and later on led the advertising effort to release a first-of-its kind site in the glasses and eyecare area.

It was these early examinations that drove Underscore's focus on information driven programs and ROI dimension, an essential differentiation in the industry. She thinks Underscore is the version for exactly how media and advertising and marketing agencies should, and will, advance in the future.

While at Underscore, she invested 3 years instructing Online search engine Advertising at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they determined just how to map Nielsen data to Yahoo's target market base and verify out ROI from digital media to retail purchase.