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Citadel, a Fortress Surgeon Digital Marketing electronic advertising agency, announces a broadened SEO solution for plastic surgeons, focusing on online presence, client engagement, and technique growth. Lauren's focus on ROI and interest for locating the important details that change projects from good to great include establishing a grand scale multivariate test structure making use of fractional factorial analysis for recognizing ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and creating a forecast technique for anticipating ROI before media financial investment.

A 25-year expert in the health care advertising and marketing area, Tracey began her career as a company account individual for a variety of pharma brand names and later pioneered the advertising and marketing initiative to release a first-of-its kind website in the eyewear and eyecare room.

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While at Underscore, she spent 3 years teaching Online search engine Advertising at the WSE University in Krakow. Among her faves memories of operating at Underscore was years back, when they determined how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail purchase.