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Citadel, a doctor digital advertising agency, reveals an increased search engine optimization service for plastic surgeons, focusing on online presence, individual involvement, and method development. Lauren's focus on ROI and interest for discovering the important details that transform campaigns from excellent to excellent include establishing a grand scale multivariate examination structure using fractional factorial analysis for understanding ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a forecast method for forecasting ROI prior to media investment.

A 25-year veteran in the health care advertising and marketing area, Tracey started her profession as a firm account person for an array of pharma brand names and later on headed the advertising initiative to release a first-of-its kind portal in the glasses and eyecare area.

It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, a fundamental differentiation in the industry. She thinks Underscore is the design for how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she spent 3 years educating Internet search engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they determined exactly how to map Nielsen information to Yahoo's audience base and verify out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.